42 years, brazilian.
Living in São Paulo - Brazil.
CONTACT:
michyheller@gmail.com
GRADUATION:
Advertising at PUC (São Paulo)
POSTGRADUATE:
Strategic Design at ESPM (São Paulo)
LANGUAGES:
Fluent Portuguese
English - Advanced / Fluent
Spanish - intermediary
SOFTWARES:
Photoshop, Illustrator, Indesign, After Effect,
Premier, Keynote, powerpoint, XD, Firefly and others.
IA
Midjurney, GPT, Pupila, Runway and Firefly
AWARDS
Ampro Gold HKN Boring Phone 2025
LIA - Concept and award boring Phone by Heinken 2025
Ampro Grand Prix and Gold Tanqueray 2025
PROFISSIONAL EXPERIENCE:
Experience in Digital, Promotion,
Advertising, Trade and Events.
Senior Art Director Freelancer
June 2023 - now
Clients:
David Argentina -
Pantene Campaign
Bullet -
Mercado Pago
Creation of campaigns, guides and visual identities for the brand.
Highlighted work: creation of the Guide and visual identity for Mercado Pago's Carnival with materials and pieces for other Mercado Pago agencies to follow and create their materials. Creation of the Big Sellers digital campaign, with concept creation, KV and digital pieces with videos and static pieces for digital. Visa + Mercado Pago World Cup campaign/promotion with the creation of the Brand's visual identity.
DM9 -
Burguer King - campaign BurguerKing and Round6
Zmes -
Eudora Instance Campaign and Eudora Glam by Camila Queiroz Campaing.
Atenas -
L'oreal Colageno - Pop up stores in Rio and São Paulo.
TIM - Tim stand and activations for TIM in Rock in Rio ( it was the most visited and talked stand in 2024 at Rock in Rio)
Heineken - Launch of boring phone in Rio de Janeiro, with the presence of Joss Stone at a private show.
Renner - launch of Renner's spring summer campaign
BRMANIA - stand with music activations and launch of the super coxinha at Lollapaluzza 2025
SCORE -
Tanqueray, Jhonny Walker and Old Parr.
trade design global brand guide for Tanqueray, Jonny Walker and Old Parr. Including global shooting photos.
Budweiser - campaign for BudTour 2025 for world music experiences.
CASA 96 Promotions and trade/shopper material for Sadia, mamypoko, Mid, Bauducco, Sazón, Piraquê, Fleischmann, Adria, Colgate and others.
Estalo
Budweiser - Campaign for the 2025 football world cup
Maizena e Knorr - promotion campaign
Red door
Hyndai- family Day event
Oliver Latin America
Creative Sênior Art Director/ Head of art
September 2020 - June 2023
Client: Itaú Unibanco
Creation of internal marketing campaigns and digital campaigns for Itaú bank with: entire new concept of "Made with me", World Cup campaigns, campaigns for new vacancies and internships at Itaú.
Mind/Bullet Group
Creative Head
March 2019 - Maio 2020
Client: McDonald's Latim America (Digital, Trade,
Mershandising and promo)
Creation of menuboard and trade guides for Latin America. Launch and creation of the facades of the new Mc 1000 in São Paulo.
Art Director Sênior at People
Abril 2018 - March 2019
Client: Mercado Livre, Honda, Canon, BRF
Citroen, Disney,Danone e outros. (Events and Promotion)
Disney: Disney's first event for people in Brazil, we created a huge space in the biennial pavilion, themed with Disney characters (Disney's first D23)
Art Director Sênior at Aktuellmix
February 2017- Abril 2018
Client: Johnson & Johnson, Samsung,
Nestle and Café brasileiro (Promotion, Events and
Digital)
Art Director freelancer at Iris
Worldwide SP
August 2016
Client - L'Oréal (Digital)
Campanha Digital para Garnier Fructis
Art Director freelancer at Sunset Comunicação
Abril 2016 - August 2016
Client: Pantene
Launch of Pantene Ampoule with Selena Gomez.
Art Director at Fiap
(june 2014 - February 2016)
Art Director Freelancer at CUBO CC
(February 2014 - june 2014)
Client: Samsung (digital Campaign)
Work: Latin America campaign World Cup
Art Director at VML/Y&R grupo newcomm
Clients: LG, Colgate, Vedacit, Mini Cooper, Sulamerica,Ypióca, Cielo, GE, Vivo, Perdigão, Safra Bank, Sephora
(online, ATL and BTL) and bareMinerals.
(December 2009 - december 2013)
http://www.yrbrasil.com.br/
Launch of the Bareminerals brand in Brazil
website for perdigão.
Bank Safra Campaign ATL.
Digital Campaign Ypióca.
Minic Cooper ATL Campaign.
Digital Campaign to Colgate mint.
and others.
Art Director at imais9prumo - (www.imais9prumo.com.br)
Clients: Motorola, Visa Vale, Perdigão and Santher
(offline: packing, Promo and ATL)
November 2007 to November 2009
Packaging design for Santher in the paper part.
Trade/shopper campaigns for Motorola and ATL campaign.
Design of events for Visa Vale.
Trade/shopper campaigns and promotional campaigns for Perdigão.
Art Director at Lua Branca - (www.luabranca.com.br)
Clients: City and government of São Paulo
(offline: ATL)
March 2007 to November 2007
ATL campaigns, films and advertisements for São Paulo government hall.
Graphic Designer at Questto|Nó
(https://www.questtono.com)
client: Natura
January 2006 to March 2007
Design of guides, general graphic materials and packaging for Natura.